AdCenter Revamps Location Targeting To Mimic AdWords
Microsoft adCenter is making changes to its location targeting functionality that will bring it into line with the industry standard Google AdWords. Now, the “market” (distribution channel) will no longer be available as a targeting option….
adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency
The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is published. During a recent trip to adCenter headqua…
Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options
Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter increased the ad description length by one additional character from 70 to 71. They did this to help with import issues …
Can Bing & adCenter Bring More To The Table For Large Advertisers?
During the week of January 4th, I had the privilege of spending a week with the Bing and adCenter teams in Bellevue. First off, I would like to thank them both for their tremendous hospitality. Today, I want to outline some of the most interesting conc…
Bing Out Of “Betaphase” In Germany, Claims 10 Million Users
Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 P…
PPC Planning Matrix
One of the opportunities we have as Paid Search Marketing professionals is to help business people communicate their marketing ideas without burdening them with the details of Paid Search. A few months back, I came across a tool that helped tremendousl…
Search Alliance Begins First AdCenter Testing In Europe
Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo’s traffic in these geograp…
Canonical Form: The Hidden Keywords In Paid Search
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will…
Canonical Form: The Hidden Keywords In Paid Search
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will…
Feds Shut Down Mortgage Scammers on Bing/Yahoo
The online advertising mortgage scam investigation announced last week by the Treasury Department involves Bing and Yahoo, as well as Google. the agency has revealed. The Office of the Special Inspector General for the Troubled Asset Relief Program (SI…
Search SEO Blogs
SEO Tags
SEO – No Rank No Pay
