Fast pages convert 2x better
TweetMy latest Search Engine Land column just went live:
29 ways to speed up your web site
It’s timely for me, because we just finished a review of page performance versus page speed, and found that everything—conversions, time on page, scrol…
Thoughts on what the Google +1 button means for SEO
Google has announced the +1 button which allows users to vote for specific search results, AdWords ads and (in a few months) pages on your website. The button is a vote to say you like the page, think it’s cool and would want to recommend it to your friends. The key about this button is [...]
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Thoughts on what the Google +1 button means for SEO
10 tips for writing that sells
TweetNo matter why you have it, your web site needs to sell. You need to get visitors to do something, whether that something is ‘sign up’, ‘buy now’ or just ‘keep reading’.
Here are 10 quick tips for copy persuades…
Google ‘guru’ lives up to its name, is pretty dumb
Quick update: If you type in ’2*4′ it will actually do the math for you. However, typing in ‘pointless’ still returns no results.
TweetI’ve long assumed that most folks who call themselves ‘gurus’ are pretty deficient in the guru-ness department.
Tu…
IPA advising members to be cautious about brand bidding
The Institute of Practitioners in Advertising is advising members to exercise caution before carrying out competitor brand & trademark bidding on search engines. The statement comes after the Interflora vs Marks & Spencers case earlier this week. Advertisers and their agencies are advised to exercise caution before purchasing and using competitors’ trademarks as advertising key [...]
Not getting the rankings you want? Hire us for Search engine optimisation
IPA advising members to be cautious about brand bidding
The agency employees’ guide to bosses
TweetYou knew this was coming after yesterday’s post, right? Seems only fair that, after providing agency bosses a guide to employees, I now provide marketing agency employees a guide to bosses.
Unfortunately, this is really only a guide to me. I can&…
A marketing agency boss’s guide to employees
Important note! I should point out that these lessons had nothing to do the crapstorm that was my Monday. In fact, my employees probably kept me from flinging myself, clothed in raccoon pelts and howling with laughter, into the Green River. No one at…
Panda Update: Ecommerce sites at risk & an Analytics report to show how it’s hitting your US traffic today
The Panda Farmer update has not hit the UK yet but when it does the effect it will have on everyday websites could be huge. Ecommerce sites are particularly at risk. We’ve been analysing quite few sites by looking at their Google Organic non-brand traffic from the US via the Custom Report below (click here [...]
Not getting the rankings you want? Hire us for Search engine optimisation
Panda Update: Ecommerce sites at risk & an Analytics report to show how it’s hitting your US traffic today
Blatant Pluggery: The PPC E-books you gotta buy
I am biased here. I’m writing a review of a PPC ebook that one of my own staff wrote. You might think that that means I’ll give her a glowing review.
Wrong. I’m biased towards ripping teammates’ writing apart. I edit. I niggle. I ask for c…
15 Report writing tips
I want to thank all the agencies out there who get Portent new clients. Thank you. When you promise a client you’ll send them ‘monthly reports’, and instead e-mail them something like this:
You couldn’t be helping me more.
Bless you…
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