Everything I ever learned about marketing I learned from Dungeons and Dragons
I gave a talk today at Emerging Media Conference about marketing and Dungeons & Dragons. I’m hoping to have it as a video pretty soon, but for now, I took a big chunk of it and turned it into a blog post. This is basically a transcript, so it may …
6 copywriting tips – Latest Search Engine Land column
My latest Search Engine Land column just went live. I listed out 6 ideas for stuff to write when you’ve got no idea what to write:
6 content tips: How to write when you have nothing to write about
Marketing principle #1: Everyone needs a Gluten
My wife has me trying to eat gluten-free for a few weeks.
That means no bread, cookies, pizza, pasta. It’s like I’ve been told, “Ian, from now on, food will suck”.
But I’m doing it. Voluntarily.
If Dawn had simply told me, “Eat less starch, eat mor…
4 exit strategies for marketing agency owners
I’m not a big ‘exit strategy’ kind of guy. I prefer to build a cool business that’s going to last, and keep at it. Hence my 16-year stint (thus far) at Portent. But there’s always someone asking me what my strategy is for getting out. So, here you go&…
Sorry, but your charts are ugly
I once got fired for improving sales 300%.
I showed a client a report. It was awesome and I was dang proud of the results. The report read like this:
Sales from organic search last year were $50,000. Sales from organic search this year were $150,000…
Lessons in Twitter community building, by Kevin Hillstrom
Kevin Hillstrom is my analytical idol. So, when I bought a copy of his e-book, Twitter Hashtag Analysis a few weeks back, I was mostly looking for hashtag analysis techniques. But I got a huge bonus: This great e-book is a blueprint for Twitter commun…
The best marketing ‘trick’? Cultural memory.
Everyone wants marketing ‘tricks’.
The best marketing trick? Write an e-book. Write a title that guarantees cool marketing tricks inside. Sell the e-book for $2000. If you sell 2 copies, you make $4000. That’s a cool trick.
OK, seriously now…
Th…
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